Color Usage

Minimum Color

“Bite My Tongue” is our primary brand color, and it plays a significant role in the way our brand is perceived. Its dominant use seeks to uphold the brand’s identity, adherence to which would maintain our brand’s strong visual coherence

ShutterParents' business cards

Medium color

For more functional pieces like the brochure, we use a reduced palette. “Bite My Tongue” and “Fizzy Peach” work as the base to enhance clarity and legibility.

Outdoor poster

Maximum color

A4 poster